Item 9.5 - Attachment 2 |
Summary
Sponsorship Benefits |
Summary of Sponsorship Benefits to
Discover
for the 2010, 2011 and 2012 Super X Series
Sponsorship Benefits - Summary
Official Designations
Use of Series Logo
Branding / Signage
Marketing and Promotion
In-program Television Exposure
Publications
Big Screen
Website
Tickets
Corporate Hospitality
Official Designation
Parramatta City Council has the right to use the following official designations:
Host Destination of Super X
Official Sponsor of Super X
Any other such designations as agreed by both parties.
Use of Series Logo
Parramatta City
Council will also have the right to Monster Energy Super X composite logo.
Branding/Signage
Parramatta City
Council will receive a dominant signage package at the
Track Dividers
Banners
Perimeter Signage
Feathers / Flags
Marketing and Promotion
Parramatta City Council would receive logo recognition on $150,000 worth of promotion and marketing including:
Television
Newspapers
Press Releases
In addition
In Program Television Exposure
Parramatta City
Council will receive significant exposure within the actual telecast over and
above the signage that will be positioned to receive maximum exposure.
Specifically
Broadcast 30 to 60 second tourism postcard to be shown during the live and highlights broadcast featuring Parramatta and associated benefits of the State (footage and script to be supplied by Parramatta City Council).
Commentators will also speak favourably about Parramatta as a tourist destination throughout the telecast and talk about the features of the city (script to be supplied by Parramatta City Council).
Parramatta City Council logo at the end of the telecast that is depicted on the following page.
Publications
Parramatta City Council will receive the following association:
The official Super X program:
One (1) full page colour advertisement.
Promotional opportunities.
Logo and Parramatta City Councils website address on the sponsors page.
Big Screen Exposure
Parramatta City Council will receive the following exposure at all seven rounds including:
Two (2) x thirty (30) second advertisements (ads to be supplied by the Sponsor).
Website www.superx.com.au
A major component of our marketing strategy will be centered on the Super X website as a mechanism to inform the fans about every aspect of the series and the address will be heavily promoted throughout our marketing campaign (all artwork to be supplied by the Sponsor):
Parramatta City Council will receive the following website benefits:
Banner advertising on a rotational basis.
Logo identification associated with the rounds track map.
Logo identification on the sponsors page with link to Parramatta City Council site.
Opportunity to cross promote other events that are taking place at Parramatta.
Tickets
Parramatta City
Council will receive 20 Gold tickets for the
Consumer promotions.
Staff Incentives.
Networking.
Corporate Hospitality
Parramatta City Council will receive the following hospitality:
1 x Corporate Suite for 18 people in the Ken Thornett Stand. (excluding Food & Beverage).
1 x VIP Cark Park Pass
Sponsorship Investment
Supercross Australasia Pty Ltd is committed to the success of the sponsorship program and will work with Parramatta City Council to maximise every possible commercial opportunity.
The total cost of
the Sponsorship Package as detailed on the previous pages is:
2010 $20,000 + GST
2011 $25,000 + GST
2012 $30,000 + GST
Note: Signage either to be supplied by the Sponsor
or if production is required production costs are to be borne by the Sponsor.