Item 9.5 - Attachment 2

Summary Sponsorship Benefits


Summary of Sponsorship Benefits to Parramatta City Council

“Discover Parramatta”

for the 2010, 2011 and 2012 Super X Series



Sponsorship Benefits - Summary


•     Official Designations

•     Use of Series Logo

•     Branding / Signage

•     Marketing and Promotion

•     In-program Television Exposure

•     Publications

•     Big Screen

•     Website

•     Tickets

•     Corporate Hospitality


Official Designation

Parramatta City Council has the right to use the following official designations:

•     Host Destination of Super X

•     Official Sponsor of Super X

•     Any other such designations as agreed by both parties.


Use of Series Logo

Parramatta City Council will also have the right to Monster Energy Super X composite logo.



Parramatta City Council will receive a dominant signage package at the Parramatta round positioned to ensure maximum television exposure including:

•     Track Dividers

•     Banners

•     Perimeter  Signage

•     Feathers / Flags


Marketing and Promotion

Parramatta City Council would receive logo recognition on $150,000 worth of promotion and marketing including:

•     Television

•     Newspapers

•     Press Releases

In addition Parramatta will be listed as a venue in all marketing and promotion that in conducted on a National Basis including National television campaign on Foxsports, national Magazine campaign across 8 different titles and our on–line campaign.




In Program Television Exposure

Parramatta City Council will receive significant exposure within the actual telecast over and above the signage that will be positioned to receive maximum exposure. Specifically Parramatta will receive the following in-Program exposure.

•     Broadcast – 30 to 60 second tourism postcard to be shown during the live and highlights broadcast featuring Parramatta and associated benefits of the State (footage and script to be supplied by Parramatta City Council).

•     Commentators will also speak favourably about Parramatta as a tourist destination throughout the telecast and talk about the features of the city (script to be supplied by Parramatta City Council).

•     Parramatta City Council logo at the end of the telecast that is depicted on the following page.



Parramatta City Council will receive the following association:

The official Super X program:

•     One (1) full page colour advertisement.

•     Promotional opportunities.

•     Logo and Parramatta City Council’s website address on the sponsors’ page.


Big Screen Exposure

Parramatta City Council will receive the following exposure at all seven rounds including:

•     Two (2) x thirty (30) second advertisements (ads to be supplied by the Sponsor).


Website –

A major component of our marketing strategy will be centered on the Super X website as a mechanism to inform the fans about every aspect of the series and the address will be heavily promoted throughout our marketing campaign (all artwork to be supplied by the Sponsor):

Parramatta City Council will receive the following website benefits:

•     Banner advertising on a rotational basis.

•     Logo identification associated with the rounds’ track map.

•     Logo identification on the sponsors page with link to Parramatta City Council site.

•     Opportunity to cross promote other events that are taking place at Parramatta.



Parramatta City Council will receive 20 Gold tickets for the Parramatta round of Super X. These tickets can be used at your total discretion including:

•     Consumer promotions.

•     Staff Incentives.

•     Networking.


Corporate Hospitality

Parramatta City Council will receive the following hospitality:

•     1 x Corporate Suite for 18 people in the Ken Thornett Stand. (excluding Food & Beverage).

•     1 x VIP Cark Park Pass





Sponsorship Investment

Supercross Australasia Pty Ltd is committed to the success of the sponsorship program and will work with Parramatta City Council to maximise every possible commercial opportunity.

The total cost of the Sponsorship Package as detailed on the previous pages is:


            2010    $20,000   +  GST         

            2011    $25,000   +  GST

            2012    $30,000   +  GST


Note:  Signage either to be supplied by the Sponsor or if production is required production costs are to be borne by the Sponsor.