Item 8.1 - Attachment 1
2007/2008 Parramatta Economic Development Partnerships Plan – Project Summary
Sixteen projects were identified in the Parramatta Economic Development Partnerships Plan 2007/08. All but one of these were delivered, this resulted from the State Governments’ decision to not roll out free internet access meaning Council couldn’t go ahead and investigate electronic kiosks across the city.
The Economic Development Team continued to respond to opportunities and demand during the year and has, in fact, delivered almost 30 projects in addition to day-to-day workload.
A constant focus on responsible expenditure meant that the budget was underspent inaugurally (3% variance).. These monies were returned back to reserve to be spent on future economic development activities. Added to this, the Economic Development Team has leveraged or supported projects which have had an overall total value of approximately $2 Million, giving a healthy return on investment.
The Economic Development Team assisted in the relocation of approximately 2,500 new employees to Parramatta during the year, 10 additional new businesses were started through a Federal Government New Enterprise Incentive Scheme for the long-term unemployed, and a survey of Western Sydney Business Connection businesses has indicated that over 47% of businesses intend to increase employment over the next year. Council heavily sponsors this organisation and it indicates that our support is going to areas of the local economy which are growing.
· Marketing The City DVD
A DVD about
· Marketing Professional Services
A three part marketing program was designed
to raise awareness of
The top 500 employers in
Quotes from the business tour included:
“The blend of
historical, heritage and modern buildings. Had never noticed how beautiful
· Tourism Promotion
A Tourism Work Group was set up and chaired by the Economic Development team. It included Arts and Culture, City Centre Management, Events, Marketing and Communications, Heritage Management, the Visitor Information Centre, Open Space and Recreation and the Riverside Theatres. Information sharing, joint promotion and cross-selling opportunities, brand consistency and better programming across Council have been the early outcomes.
Economic Development also provided $70,000 for the active promotion of
· State of The City
A presentation on the state of Parramatta’s economic, environment and social challenges for 2007-2008, delivered by the Lord Mayor of Parramatta in February 2008. This event was run in conjunction with the Parramatta Chamber of Commerce.
The audience, comprising local business representatives was briefed on recent and upcoming developments in the city as well as major challenges and achievements. Over 300 business people packed the Sebel Parramatta to hear the Lord Mayor’s presentation.
· Marketing The City Brochure
A 32 page brochure highlighting the
economic, environmental and social aspects of
Distributed through major events such as the State of the City Address, Investment tour and Western Sydney Business Connection events as well as part of a Marketing the City Pack sent to interested investors, property professionals and others.
Increased from 8 pages to 12, and included some qualitative reports on the local economy, as well as including traditional sections; the property market, tourism and transport, labour supply and summarised economic indicators.
Recent editions included articles on the employment profile based on the
Parramatta City Council’s Resident Panel survey from May 2007, gross regional
product for 2006/07, population forecasts by suburbs, the number of businesses
· Community Business Newsletter
In June 2007, a 4 page supplement was added to the existing resident’s publication which features business and economic development news and information.
The name of the section was ‘Community Business’. It was written and developed by the Economic Development Unit and featured partner profiles, new arrivals, property, environmental news as well as local business achievements.
· Dining Guide 2008
A pocket-sized colour guide book was
120,000 copies were distributed across the
LGA to residents, local businesses and visitors to
The Daily Telegraph identified
· Business Pages - Parramatta City Council’s website
The ‘Business’ section of Council’s website was built. It included
· Corporate Relocations
The Economic Development Team actively supported the relocation of RTA, Commonwealth Bank, Attorney Generals Department and Sydney Water.
Providing assistance to large organisations
who are relocating to
1. helping their staff familiarise themselves with the city
2. providing literature on Parramatta
3. assisting with miscellaneous requests
· Stimulating Business Start-ups
Council undertook a study of recent start-up
· Census Profiles and Atlas
These interactive tools provided information and statistics based on the 2006 Population Census via the Council’s website. It was, and still is, accessible to a variety of people both internal and external to the Council.
Community Profile provides social and employment characteristics of the residents by suburb, residential development, migration, index of disadvantage and working population.
Community Atlas provides socio-demographic characteristics as interactive maps.
· Ferry Research
Council undertook research on the current and future use of the Rivercat
service running between Circular Quay and
· Parramatta City Centre Business Census 2008
A complete physical census of all businesses in the Parramatta City Centre was conducted. Results and data were collated and an electronic database was established, making e-communication with business possible. It also allows analysis of industry sectors by location, and surveying of business needs.
· Community Hubs
Supporting the Council’s Community Capacity
Building Team in the development of Social Enterprise in
· New Enterprise Incentive Scheme
Council provided support to Sydney Business
Enterprise Centre in running a program in
· Employment Expo – My New Work City
A dedicated website was created to promote
1. Addressing the difficulties faced by firms in attracting quality applicants to skilled positions;
2. Encouraging people living in western Sydney to consider working in Parramatta;
3. Targeting professionals and skilled workers;
4. Highlighting the diversity of industry sectors available;
Promoting the ‘city attractors’ promoting local employment through the
advertising of local job vacancies through a unique agreement with SEEK.
· Chamber of Commerce Business Excellence Awards 2007
Provided funding for the Parramatta Chamber of Commerce Business Excellence Awards 2007.
· Western Sydney Industry Awards
Council rovided funding assistance to the Office of the Minister for
· Parramatta Business Showcase
Council provided funding assistance to the Parramatta Chamber of
Commerce to hold a business-to-business expo in
· Young Achievement Australia
Provided funding for the Young Achiever’s program whereby 20 local students are mentored through the fundamentals of running a business. The steps, executed by students over a 6 month period include: product development, marketing, selling of shares in the company, financing and liquidation.
· Triple Bottom Line Camellia
A preliminary stage was completed on a 3 year project aiming to integrate the social, environmental and economic elements of Camellia through the implementation of a best practice sustainability model. This is a partnership with Auburn Council and is funded through the NSW Environment Trust.
· Sustainable Business Management Program
A mentoring program was implemented, aimed at teaching small business how to minimise environmental impacts while maximising profit.
The program encouraged behavioural change at the local level and comprises a series of workshops, 2 facility audits, retrofitting and reporting. It was delivered by Village Green Environmental Solutions and sponsored by the Department of State and Regional Development and the Greater Western Sydney Economic Development Board.
· Smart Rinse
Council supported Sydney Water in the
release of their new Smart Rinse Spray Valve; a device for commercial kitchens
that saves water and energy. Free product and installation was offered to all
The sustainable business program in the Mall and our partnership with Sydney Water to retrofit ‘smart rinsers’ in kitchens for the food industry has resulted in a savings of over 51,000 tonnes of Greenhouse Gases and 362 kilolitres of water.
· Sustainability Advantage Program
An initiative of NSW Department of Environment and Climate Change aimed at making small-medium businesses more sustainable. Businesses are addressed and monitored in ‘clusters’. Delivery mechanisms included diagnostic analysis of business needs, expert technical advice, workshopping and tailored planning.
Conducted as part of the Small Business September Program by NSW Department of State & Regional Development (DSRD) – a 2 day business to business event aimed at increasing awareness around climate change and environmental sustainability. This project met several objectives: opportunity to partner with DSRD for Small Business September, increase awareness of environmental issues in the business community, foster partnerships with leading sustainability organisations and networks.