Item 7.1 - Attachment 1 |
Previous Report from
the Council Meeting on 28 July 2008 regarding the Adshel Street Furniture
Contract - Advertising Panels |
ROADS PATHS ACCESS AND
FLOOD MITIGATION
ITEM NUMBER 11.1
SUBJECT
REFERENCE F2004/08023 - D00972239
PURPOSE: To respond to Council’s Resolution of |
That Council trial with Adshel the use of
up to ten advertising panels to promote the arts program and other Council
activities. |
BACKGROUND
1. Council
resolved on 10 June 2008 the following:
“(a) That Parramatta City Council prepare a report
to examine if it is practical to use the 2.5% of Adshel advertising
contractually dedicated to Council for the benefit of Council’s arts program.
(b) Further, that this be liaised between sections
to see if this proposal can be harmonised with current negotiations over
refurbishment of the Adshel equipment.”
2. Under
the Adshel Street Furniture Contract, Council or other public or community
service organisations are entitled to free space for advertising, up to 2.5% of
advertising panels. This equates to
having free advertising on up to ten shelter panels at any time. Adshel have advised that they can provide
free media space on ten advertising panels with Council paying for installation
and production costs. The only limiting factors are the cost to Council of
preparing the individual poster panels and installation, and if any particular
advertising panel(s) have already been sold by Adshel.
3. It
has been suggested by Adshel, to keep costs to a minimum, that say 25 posters
be made for Council (being five copies each of the one poster) of a generic
nature for reuse. An indicative cost is
about $3,000 to set up and these could be displayed on a regular basis. Poster production for one off events could
still be arranged with the only costs being for the production of the posters
and the installation. An indicative
figure per event is about $1,000 for five posters, made and installed.
4. Council
has in the past used this free space advertising under the Contract. To be able to manage the use of these panels
more effectively it is proposed to trial an arrangement whereby four panels are
centralised with the Marketing and Communications Unit; two panels permanently
for use by the Artist Studio and two for the Riverside Theatres. These could be managed by each area using
generic or single event posters. Any
other area within Council who wishes to use these panels for advertising an
event would contact the Marketing and Communications Unit to manage the
allocation. The costs would be then
borne by the individual area or project.
CONSULTATION
& TIMING
5. Consultation
has occurred within Council and all potential users have agreed with the trial
arrangement.
Rod Cook
Project Manager
There are no attachments for this report.
REFERENCE MATERIAL